As we celebrate yet another grand staging of Carnival in Jamaica, Hennessy joins the jollification in a major way.
The leading Cognac brand unveiled its limited edition, carnival-inspired VS bottle just in time for the festivities to begin. Similar to last year, Hennessy will make its way on the road with YardMas Carnival on Sunday, April 7, 2024, providing an endless supply of specialty cocktails throughout the day.
Presenting its first limited-edition decanter, sporting bursts of vivid colours, Hennessy basks in the freedom and happiness afforded by the multi-cultural Caribbean tradition. This new design is inspired by the self-expression, jubilation and a blend of music, dance, costumes, art and historical references that comes with the Carnival season.
“Hennessy has always been a great supporter of Carnival in the Caribbean region. The decision to create this limited-edition product was decided upon after seeing the love and passion for carnival, and the unity it brought to the Jamaican community. With this in mind, we knew we had to create our space in this industry to help foster the spirit of camaraderie among our people,” states Pavel Smith, Marketing Manager at J. Wray & Nephew, distributors of Hennessy.
The newly designed bottle boasts foil elements in the bold blue of the Caribbean Sea, giving the bras armé emblem an iridescent sheen, and replacing its gold grapevine scrollwork with a fantastically colorful feather motif. To complement this transformation, the bottle has been revealed alongside original Hennessy Carnival cocktail creations, site-specific displays and dedicated merchandising elements.
The Hennessy VS limited edition Carnival bottle premiered in January 2024 at the Trinidad & Tobago Carnival, with its next stop at Jamaica Carnival, before making its way to other Carnival markets within the Caribbean.
There are 3 specialty cocktails that Hennessy will be serving at all its Carnival events throughout the season. These are:
1) HENNESSY CARNIVAL COCO
INGREDIENTS
• 1 oz Hennessy V.S
• 0.5 oz Lime Juice
• 0.5 oz Cane Simple Syrup
• 4 oz Coconut Water
2)HENNESSY CARNIVAL VIBE CHECK
INGREDIENTS
• 1 oz Hennessy V.S
• 1.5oz Pineapple Juice
• 4 oz Ting (Grapefruit Soda)
3) HENNESSY CARNIVAL DELIGH
INGREDIENTS
• 1 oz Hennessy V.S
• 0.5 oz Lime Juice
• 0.5 oz Simple Syrup
• 4 oz Hibiscus Tea
• 2 Dashes Angostura Bitters
In the spirit of Carnival, Hennessy implores all partygoers to drink responsibly while enjoying the festivities of the season.