FirstRock Private Equity Joins In The Norbrook Equity Partners Led Acquisition of KFC And Dairy Queen in Panama

FirstRock Private Equity Joins In The Norbrook Equity Partners Led Acquisition of KFC And Dairy Queen in Panama

FirstRock Private Equity (“FirstRock”), a prominent player in the private equity landscape, has announced their participation in the acquisition of seventy-nine (79) KFC & Dairy Queen restaurants in Panama.

This transaction, led by Norbook Equity Partners (“Norbrook”), underscores FirstRock's commitment to diversifying its portfolio and expanding its presence in key markets across the region. The acquisition was done through Platinum Brands S.A., a Panamanian company, of which Norbrook holds majority.

"We are thrilled that Norbrook Equity Partners has allowed us to co-invest with them on this monumental transaction” said Ryan Reid, Executive Chairman of First Rock Group and now Director of Platinum Brands S.A. "This partnership is in direct alignment with our strategy of investing in high-potential businesses with strong fundamentals and exceptional management. We see tremendous potential for growth in the Panamanian restaurant market with Khary and the Platinum Brands S.A. team, and are excited to join them on this journey."

Mr. Khary Robinson, Executive Chairman of Norbrook Equity Partners. "We are delighted to welcome FirstRock Private Equity to be a part of this transaction. This acquisition aligns with our vision for strategic investments in businesses with immense growth potential in the broader region of the Caribbean and Latin America. As Jamaicans, we are proud to further the reach of our capital and operational talents while continuing to work with strategic partners who share our values and approach to creating long-term, sustainable value."

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