Local finance company, Ultra Financier, has broadened its focus from solely luxury assets to private credit.

The move comes after careful consideration and an alignment with the evolving needs of its clients and the market, in general. According to Chief Executive Officer, David Henriques, at Ultra, “recognizing the growing needs of our clients and the market, we have repositioned ourselves as a premier private credit company. While we retain our commitment to providing financing with speed, privacy, and trust, our focus has broadened to include a wider range of private credit solutions”. 

Private credit is a form of lending provided by non-bank lenders who negotiate loan terms directly with individual borrowers, often high-net-worth individuals in Ultra’s case. This type of credit has seen rapid growth globally since 2008, largely due to borrowers looking for partners who can offer more flexible, swift, and confidential financing solutions compared to traditional banks.

“This strategic shift aims to serve a wider and more diverse market, aligning with our vision to be the leading provider of private credit solutions for high-net-worth clients,” he added. 

Founded in August 2022, Ultra Financier began as a boutique financier, allowing individuals to collateralize their luxury assets to obtain the financing they needed. 

“We want prospects and existing clients to recognize that we are a trusted partner in bespoke private credit solutions and we create hassle free experiences, reliable services, secured transactions and simplified processing. We specialize in providing high-net-worth clients with personalized and efficient lending options.

Since its inception, Ultra Financier has become a trusted name in high-net-worth lending helping clients island-wide secure the funding they need. Ultra Financier has expanded its range of services to offer, private credit solutions that are tailored for high-net-worth clients.