Award-winning water company, Lifespan Spring Water, recently welcomed Singer-Songwriter Olaf Blackwood into the Lifespan family.
On Thursday, August 22, 2024, the partnership was cemented during a minute signing ceremony at the Company’s Kingston office.
Lifespan Spring Water has been honored with the prestigious Superior Taste Award from the International Taste Institute, a recognition that underscores its exceptional quality and purity. This accolade is a testament to Lifespan’s commitment to delivering water that not only meets but exceeds the highest standards of taste and freshness. Evaluated by a panel of expert taste testers, Lifespan Spring Water stood out for its clean, crisp flavor and smooth finish, distinguishing itself in a competitive field, receiving 2 out of 3 stars and scoring between 80%-90%.
“This award not only celebrates the brand's dedication to excellence but also reinforces its position as a leading choice for discerning consumers seeking premium, naturally sourced hydration. We are incredibly honored to receive the Superior Taste Award from the International Taste Institute, as we take immense pride in our commitment to purity and excellence, and this award reaffirms our mission to provide our customers with the finest hydration experience possible,” shared Nayana Williams, Founder and CEO of Lifespan Spring Water.
Having successfully infiltrated the regional water market, Lifespan is now looking to further expand its operations by tapping into the US and European markets. This was one factor that played into Olaf’s ambassadorship. “I'm aware that Olaf is a multi-faceted, talented Jamaican artiste and songwriter. We know he is very big in Europe, so while planning to take the company to the US and Europe, I thought he would be a great ambassador for Lifespan seeing as we’re planning to enter those markets in the near future,” explained Williams.
Blackwood’s partnership with the Lifespan team began on a previous trip to Jamaica, where he was introduced to the water while dining at a restaurant. “I tasted the water, and I was immediately taken aback with how good it was. It didn’t leave that metallic taste that usually lingers after having a drink of water, and that was a big deal for me” Blackwood recounts.
“It's an amazing feeling to be aligned with such a wonderful company considering their history, and for them to recognize and want to partner with me is such and amazing feeling,” he continued to say.
For Blackwood, the timing of this partnership could not be more perfect, as it aligns seamlessly with the different aspects of his life. His passion for health and wellness was a magnet towards his love for alkaline water. “When the opportunity arose to work with the brand, after tagging them in a post on my Instagram stories, it felt like a perfect fit. I am super ready to work with the brand, I'm extremely health conscious and this is a part of my daily life, specifically drinking alkaline water and this could not have come at a better time than the day my record with Shaggy got released,” he stated.
The Lifespan team is excited to be working with the musician, as he continues to make strides and build on his musical career. With Blackwood working on an album that will likely require him traversing through Europe and the United States, this ambassador will create great exposure for Lifespan.
Nayana Williams is excited about the prospects of the brand’s visibility through Olaf’s ambassadorship. She stated that “Olaf is a great fit for the brand. His music is very clean and I think it aligns well with what Lifespan represents. With all the travelling he’ll be doing, as well as the music videos he’ll be shooting, he will be enjoying Lifespan Spring Water throughout all his endeavours.”
Following the signing, Blackwood was presented with cases of Lifespan Spring Water, enough to last him for the remainder of his time in Jamaica. During his travels, he will have bottles of the product on his person, keeping him hydrated on the go.