Hair and Beauty Expo – Saturday 14 November at the Jamaica College Auditorium

Hair and Beauty Expo – Saturday 14 November at the Jamaica College Auditorium

The National Association of Hairdressers and Cosmetologists (NAHC) announces the staging of its annual trade show, “The Art of Beauty, 2024”, at the Karl Hendrickson Auditorium, Jamaica College, 189 Old Hope Rd, Kingston 6, on November 10, 2024, from 9:00 AM to 7:00 PM.

This spectacular showcase will feature an international gathering of beauty luminaries, professionals, distributors, industry leaders and experts, as well as up and coming talent from across the nation. In keeping with this year’s theme, “The Art of Beauty, 2024” promises to be a transformative experience for all.

The NAHC boasts a rich heritage of education and excellence for its membership. Now in its 29th year, the trade show emphasizes the association’s objectives by providing training, upgrading and exposure to members incorporating the latest in technology and advancements in the beauty services industry while integrating high fashion, hair, make-up and nail artistry. Therefore, the intention of this immersive approach is to support attendees in positioning themselves at the forefront of the beauty and wellness industry. The legacy of education and excellence has continued over the years, and this year’s event, “The Art of Beauty, 2024” will continue to deliver on these objectives through workshops, presentations, demonstrations and a myriad of other stimulating teaching and learning activities.                                                                                                                                                                                                                    

President of the NAHC, Mrs. Marcia Harris, shared that attendees can look forward to a wide array of educational opportunities. “We have arranged a range of hands-on classes, led by some of the most respected and talented names in the industry. The sessions will cover the latest trends, techniques, and tools in hairdressing, barbering, skincare, nail artistry and other areas, offering invaluable insights for both professionals and students. It will be an exciting day, appealing to all who want to see what’s new and to explore options for enhancing their skills and personal styles”, she said.

Ms Karline Ricketts, Chairperson Fundraising Committee, noted that “One of the highlights of the event will be the competitions that showcase the creativity and skill of our industry’s brightest stars. Competitors will have the chance to demonstrate their talent in categories ranging from cutting-edge hair designs to innovative makeup application. Winners will earn prestigious titles, and also receive exclusive prizes and gifts”. She added that in keeping with the NAHC’s goal of nurturing the next generation of beauty professionals there would be special gifts for student competitors. “These young talents will receive industry-leading products, tools, and educational resources to help them continue honing their craft and building their careers. As in the areas of music and sports Jamaica abounds with talent in the beauty industry and the show, particularly the competitions, will create opportunities for emerging talent to be exposed”, Ricketts said.

The NAHC’s “The Art of Beauty, 2024” Annual Trade Show is more than just an event, it is a platform for growth and development. Attendees will have the opportunity to expand their skill sets, learn from industry leaders, and stay ahead of the curve in a constantly evolving industry. The trade show will also feature keynote speaker Dr Franklin Johnston, who will share insights on the future of beauty and offer valuable perspectives on how to navigate and thrive in this competitive field.

President Harris also highlighted the outstanding role that sponsors had to play in enabling the staging of the trade show each year. “We recognize the invaluable role of our loyal sponsors who facilitate the staging of this event and this year we will enjoy the support of sponsors Riddim FM/Mello TV, Jahmek Beauty Systems, and Beauty Elements

This year’s venue, The Karl Hendrickson Auditorium, located on The Jamaica College grounds, offers more space, facilitating more vendors. Guests can expect a diverse selection of top-tier exhibitors showcasing the latest products, tools, and innovations in the beauty industry from major brands to boutique vendors.

One of the core missions of the NAHC is to foster new relationships and encourage networking among professionals. This trade show, “The Art of Beauty, 2024”, will be the perfect setting for attendees to connect with peers, mentors, and potential business partners. Seasoned professionals and newcomers to the industry will have opportunities to build relationships, facilitate the interchange of ideas, perspectives, and skills potentially

leading to new opportunities and collaborations.

Join us at the Karl Hendrickson Auditorium, Jamaica College, 189 Old Hope Rd, Kingston 6, on November 10th, 2024, from 9AM to 7PM, for the NAHC’s “The Art of Beauty, 2024” Annual Expo. Local and international beauty leaders and professionals, industry experts, distributors, retailers, educators, students, and other stakeholders, will be hosted, educated and enthralled, as the NAHC continues in its role to elevate its membership and the beauty and wellness industry; develop and foster economic opportunities nationally, while upholding and maintaining professional standards.

Contact: National Association of Hairdressers and Cosmetologists’ (NAHC) Office

Shashamarie Rhone (Secretary )

Phone: (876) 578-4807             INSTAGRAM:  nahc_ja                    Facebook                      Web

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