On the cusp of the 2025 carnival season, Campari Caribbean is thrilled to announce that it has signed soca icon, Devon ‘Lyrikal’ Martin, as the brand’s newest ambassador.
The signing took place in an intimate ceremony on Wednesday, February 5, 2025, with members of the Campari family present to witness the momentous occasion.
Dubbed as ‘The King of Carnival’, Campari’s partnership with Lyrikal stems from the artiste’s undeniable talent that embodies the spirit of Campari Red Passion. His classic expression of creative passion through a rich heritage, offering a timeless style, magnetic charm and an ever evolving story that captivates and intrigues his audience proved to be a perfect fit for the brand.
Beaming with elation moments after the signing, Lyrikal shared that “Being the toast of Campari is a privilege and a passion. I have long enjoyed Campari, and now, I look forward to contributing to and writing my chapter in the book of Campari.”
The Campari team is equally excited about this partnership as expressed by Theresa Higgins-Edwards, Marketing Manager- Export.
According to Higgins-Edwards, “We are absolutely excited to have Lyrikal as part of the Campari family. He is an incredibly talented artiste who completely exudes the traits of Campari Red Passion. This carnival season will undoubtedly be an unforgettable one, so I encourage all masqueraders to join us in making memorable moments as we immerse ourselves in the wonderful culture of Trinidad and Tobago carnival.”
As the brand welcomes yet another carnival season, it has launched a WhatsApp to Win promotion, which runs until March 14, 2025. With the purchase of either a Campari 750ml or 1L bottle, customers can take a picture of their receipt, submitting it via Whatsapp to (868) 323-0688 for a chance to win a share of $100,000.00 TTD. Ten (10) winners will each receive $10 000.00 TTD, however, there will also be other weekly prizes awarded throughout the promotion.
“Campari Carnival wouldn’t be a possibility without our loyal consumers, therefore it is only right that we give back to them in this season of celebration. With just one purchase of a bottle of Campari, they stand the chance of winning prizes and surprises until March 14th, and we’re super excited about seeing the joy this will bring to our consumers,” she continued.
Campari looks forward to a long and fruitful partnership with Lyrikal, and continues to proudly push the boundaries of creativity, encouraging persons to be bold and daring, embrace their passions and ignite their senses during this Carnival season.
Campari Caribbean urges consumers to embrace the mix and drink responsibly throughout this season of feting.