Lifespan Company Limited has made the initiative of donating toys to disadvantaged children in Hanover and Westmoreland. This has been achieved in relation to partnering with FunKtional Fitness for relief efforts at Sandy Bay Health Centre in Hanover, Cambridge- Montego Bay, Bounty Hall Town Square- Trelawny, and McField- Westmoreland.

These contributions also support the VantageOne Group's "Delivering Hope to Communities" initiative, a series of pop-up events from December 4-23 aimed at uplifting residents through health checks, mental health support, games, entertainment, and refreshments following Hurricane Melissa's disruptions. ​

These events feature comprehensive wellness screenings (blood pressure, blood sugar, cholesterol, vision), psychological consultations, kids' play zones with ring games and hula hoops, DJ competitions, movie screenings, and meals like jerk chicken and soup, operating Tuesdays through Saturdays from 11:00 a.m. to 5:00 p.m. The toy donations specifically target younger residents, filling critical gaps in emotional support amid ongoing recovery challenges in western parishes including St. James, Hanover, Westmoreland, and Trelawny. ​

"At Lifespan, we recognize the profound impact of Hurricane Melissa on our communities' mental and emotional wellbeing, particularly for children," said Karonna Atkins, Brand Manager at Lifespan Company Ltd. "Through these toy donations, we seek to restore joy and hope this Christmas, reinforcing Lifespan's commitment to a resilient, holistic recovery for our communities."

These multifaceted efforts, amplified by Town Crier activations and live broadcasts, engage over 10,000 residents while fostering public-private partnerships for lasting community resilience. Lifespan Company Limited invites corporate peers, government bodies, and Jamaicans nationwide to join in sustaining hope beyond the holidays, ensuring no child faces recovery alone.