Former 100m world record holder and current Guinness record holder for the most sub-10 runs, Asafa Powell, has launched a fitness membership platform to help people around the world take control of their health and fitness goals. 

Powell, whose aim was to “create a space that was accessible for persons at all levels of fitness”, said the platform, called Asafa Fit Life, will also provide hands-on guidance on workouts and nutrition. 

“Health is our greatest asset,” Powell said in a statement today.

“Having over a decade of dedicated workout and nutrition experience as an athlete I felt it was time to share that,” he added.

The services offered on the website (asafafitlife.com) include a 12-week fitness plan, nutrition advice, as well as recipes and fitness videos.