As Kintyre Holdings (JA) continues its expansion drive, the Tyrone Wilson-led holding company has gobbled up another local company.
This time, it’s outdoor advertising and branding outfit, OOH Media Services, with the signing of a binding agreement to acquire 100% of its equity. This adds to Kintyre Holdings’ acquisition of leading video board advertising company, Visual Vibe; e-commerce and payment platform, GetPaid Limited and the latest being Kulcha Rum in January of this year.
In a regulatory filing with the Jamaica Stock Exchange, where its shares are traded on the Junior Market, Kintyre Holdings advises that upon completion, the operations of OOH Media will be integrated under Visual Vibe, Kintyre’s media subsidiary. This is being done as part of its strategic preparation for the planned Visual Vibe initial public offering (IPO).
Visual vibes getting complementary capabilities
Visual Vibe currently operates as a digital out-of-home platform, but this acquisition introduces complementary capabilities in its traditional outdoor advertising and branding, allowing the combined entity to deliver a full-spectrum out-of-home media solution across both digital and static formats.
For Wilson, Kintyre’s Chairman & CEO and CEO of Visual Vibe, “This acquisition is a strategic move to build a complete out-of-home media platform. Visual Vibe has established a strong digital presence, and with the addition of OOH Media’s traditional outdoor and branding capabilities, we are now positioned to deliver fully integrated advertising solutions to our clients.”
He adds that the immediate impact on the group’s financial performance, combined with the expansion of production capacity and client base, places it in a stronger position as we prepare for the Visual Vibe IPO and continue scaling our media operations.
This strategic expansion positions Kintyre to:
- Bridge the gap between digital and traditional out-of-home advertising
- Offer integrated, end-to-end advertising and branding solutions
- Significantly expand its client base and market reach
- Increase production capacity through enhanced factory and execution capabilities.
- Integration to deliver much benefits
The integration is expected to deliver immediate operational synergies and is projected to double the company’s financial performance within its media segment upon completion. Kintyre Holdings also intends to invest in expanding production infrastructure to support increased demand and enable the execution of a higher volume of projects.
This development comes on the eve of the Kintyre Holdings’ strategic investment engagement with Portland Holdings, further strengthening its positioning as the holding company accelerates growth across its media and advertising portfolio. The transaction is subject to customary closing conditions and is expected to be completed within the near term.
Kintyre Holdings, which was frequently involved in acquisitions and strategic expansions earlier this month, saw major shareholders planning to restructure the company to form an international entity with a potential listing on the New York Stock Exchange.