As the Caribbean Premier League (CPL) brought another exciting chapter of cricket to Jamaica, Berger Paints Jamaica added colour, creativity and interactive entertainment to the match-day experience through a series of fan activations at the
Jamaica Kingsmen versus Barbados Tridents encounter.
As the official paint sponsor of the CPL, Berger Paints Jamaica engaged fans both inside and around the venue, creating opportunities for spectators to interact with the brand while enjoying the excitement of one of the Caribbean’s premier sporting events.
At the Berger Paints activation in the Fun Zone, cricket fans put their skills to the test through the “Hit the Wicket” challenge, with participants competing for the chance to win Berger Paints vouchers. The interactive game brought a competitive twist to the fan experience, allowing spectators to channel their inner cricketer while engaging with the brand.
The experience also featured a face painting station, adding a creative element to the festivities and giving fans an opportunity to express their team spirit and personalities through colour. Throughout the stands, Berger Paints brand ambassadors and flag men further amplified the atmosphere, interacting with spectators and contributing to the energy of the match.
According to Asheaka James, Trade Marketing Manager at Berger Paints Jamaica, the CPL partnership provides the brand with an opportunity to connect with consumers in a setting that naturally reflects Berger Paints’ vibrant personality.
“Berger Paints is all about bringing colour, creativity and vibrancy to everyday experiences, and the CPL gives us the perfect platform to bring that spirit to life with fans. We wanted to create moments that go beyond the game itself and allow spectators to interact with our brand in a fun and memorable way. From “Hit the Wicket” and face painting in the Fun Zone to our ambassadors and flag men in the stands, we are excited to be part of creating an even more engaging CPL experience for Jamaican fans,” said James.
On the field, the Jamaica Kingsmen and Barbados Tridents delivered a closely contested encounter, with the Barbados side ultimately securing a five-run victory over the Kingsmen. The result capped an action-packed day for cricket fans, with the excitement on the field
complemented by the entertainment and engagement taking place around the venue.
Through its CPL partnership, Berger Paints continues to bring its brand to life beyond traditional advertising, using interactive experiences to connect with consumers and add an extra splash of colour to some of the Caribbean’s biggest sporting moments.