With hues of blue, pink, purple, yellow, gold metallics and orange neatly adorning the venue, Hennessy hit the ground running with its first carnival pop-up on Saturday March 30, 2024.

Upon entering the venue, patrons immediately stepped into a colourfully decorated photo area, consisting of a 4-8ft feather circular backdrop, as well as a carefully crafted pair of wings, providing the perfect visuals for Instagram-worthy photos.

Once inside, the Hennessy girls handed out complimentary Hennessy Carnival VS cocktails, setting the tone for the night’s fiesta.

Sounds of Soca permeated the venue, as a live Timbales band took charge in entertaining the early hour patrons, setting the stage for XFactor Sound and Laing D to delve into a night of musical prowess. Much to the crowd’s delight, an array of old Vybz Kartel and the ‘Gaza’ squad’s songs were skillfully juggled, earning numerous commendations. Additionally, sparklers in hand, the Ribbiz stewardesses were kept busy as orders for the Hennessy Carnival Limited Edition VS Bottles poured in from patrons who wanted to get their hands on the keepsake.

“Hennessy embodies the spirit of Carnival. We are elated to be back for another Carnival in Jamaica, and this pop-up series serves as a testament to our commitment to enriching and immersing ourselves in the culture of carnival in Jamaica. As the premium cognac brand for the season, we’ll be providing specialty cocktails at all our events leading up to road March day, where we’ll be on the road with YardMas Carnival,” explained Pavel Smith, Marketing Manager at J. Wray & Nephew, distributors of Hennessy.

The brand’s carnival activations continue on Wednesday, April 3rd with the inaugural Hennessy Xodus Fete Gala and on April 4th with ILoveSoca Rtyz.

“We know that this is a season of fun, frolic and lots of alcohol intake, however we want to encourage patrons to drink and party responsibly,” Smith concluded.