Magnum Tonic Wine, under this partnership, aims to further enhance the global reach of reggae and dancehall music. Reggae Sumfest has, over the years, provided an international platform for many artistes in Jamaica, who have gone on to dominate and expand the dancehall culture worldwide.

Kamal Powell, Regional Marketing Manager, Magnum Tonic Wine is optimistic for the success resulting from this event.

“Dancehall is in our DNA, and as the official drink of dancehall, Magnum promises a most unparalleled display of gratifying entertainment, ensuring that Jamaica's music culture remains strong and unrivaled. Through this partnership, we can show our consumers that we are committed to the maintenance and enhancement of our culture, which is demonstrated through our support of emerging talents” stated Powell

Earlier this year, Magnum Tonic Wine launched its Top Performa competition. The lyrical, face-off style competition has attracted many talented underground artistes, who will contend for a chance to be crowned the ‘Top Performa’ and the opportunity to put his talents on display on the Reggae Sumfest stage.

Powell continued to express that, “adding more value to our relationship, we have added a new dimension to the Reggae Sumfest package. In April of this year, we launched the Magnum Top Performa competition, where we announced that the crowned ‘Top Performa’ will be given the opportunity to perform live on the Reggae Sumfest mainstage. This is an amazing development which further bolsters our efforts to bring to the forefront the underground talents that exist in Jamaica.”

The scintillating launch included vibrant performances by the Iberostar Dance Troupe, a 30th anniversary cake cutting and a rousing toast from all the sponsors. The festival will run for a period of six days with events, such as the Global Sound Clash, leading up to the main events on July 21 & 22, 2023. The sound clash, scheduled for June 20, 2023, will see the newly minted Magnum All-Star Sound Clash champion, Echo One, challenging some of the best sound systems locally and internationally.

Confirmed to rock the crowd on the main nights are Minister Marion Hall, Tommy Lee, Valiant, Stalk Ashley, Tanya Stephens, Romain Virgo, D’yani amongst others. Reggae Sumfest 2023 promises to be a spectacular showcase of all things Jamaican, the music, entertainment, food, and the culture especially.